Workshop on Personalization in Mobile Applications (PeMa)

The rise of location-enabled mobile phones and location based services offers a great opportunity to apply personalization and recommender system technology to people’s everyday lives. A variety of digital traces can now be used to infer how people move about their city and extract their context and habits. Personalization and recommender systems, potentially merged with the data that people store online (e.g., social networks, web ratings), can then not only be used to recommend new places and events that they may find interesting to attend, but, more broadly, personalize and enhance any service that people find themselves using.

The research questions that emerge from this setting currently span a variety of fields: pervasive and persuasive technology, smart city/ubiquitous systems, personalization and recommender systems, mobility, social networking, and human-computer interaction. This workshop aimed to bring together a cross section of researchers and practitioners to discuss practical challenges, solutions, and opportunities that come from this setting.

  • Neal Lathia, University College London
  • Daniele Quercia, University of Cambridge
  • Licia Capra, University College London
  • Jon Crowcroft, University of Cambridge
Workshop Date

October 27, 2011

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